Environmental Policy

Responsibly Sourced

From our suppliers, to the children who end up with our toys in their hands, everyone is waking up to the impact we all have on the planet.

As part of this, we work hard to ensure everything we produce can be done responsibly, and where possible, using sustainable, recycled or renewable sources.

Our Commitment

We are excited to update you on our environmental policy as part of our commitment to a greener, more eco-friendly future within the toy and gift industry. In the short term, we aim to achieve the following:

1. Introduce recycling labelling information on all brand products.

2. Reduce the amount of non-recyclable single use packaging.

3. Introduce products made from eco-friendly materials.

4. Encourage environmental best practices with our suppliers.

We have been members of the On-Pack Recycling Label (OPRL) scheme since 2019, you will see that almost all our products carry the clear and simple recycling information on the back of pack.

This allows us to support local authorities, as well as the consumer, to increase recycling rates for recyclable materials.

The scheme is identified as international best practice by the UN Environment Programme, and has also been cited in Defra’s 25 Year Environment Plan as a key component in tackling waste.

Europe and France in particular are now working on their own mandatory unified signage for packaging recycling purposes and you will start to see this be introduced on our packaging from September 2022.

Our Aims

We have always explored new and innovative recyclable packaging for our products, and it continues to be an important focus for us. This involves reducing non-recyclable materials, such as acetate boxes and laminated cardboard, and replacing them with recyclable, sustainable alternatives.

Our products have also gone green! With the Animigos World of Nature collection transitioning over to eco-friendly stuffing. The stuffing is made from 100% recycled PET which mainly comes from recycled food packaging and plastic bottles. This helps to reduce the amount of plastic going to landfill and the amount of new plastic being produced. These two things that are both good for the environment.

This year sees the introduction of FSC wood and packaging for a number of our classic and pocket money wooden lines. These will be easily identified with FSC included in the product code.

Renewable Sources

Another large commitment will see us working with our suppliers and supply chains to reduce waste and excessive energy usage. We will actively promote and monitor the switch to renewable energy and more efficient manufacturing solutions across the board.

100% Recycled Stuffing

We're excited to announce that our Animigos World of Nature collection is going even greener! We're making the transition to recycled stuffing for the entire range, and about half of the lines currently available have already made the switch to the eco-friendly filling.

The stuffing for this toy is made from 100% recycled PET which mainly comes from recycled food packaging and plastic bottles. This helps to reduce the amount of plastic going to landfill and the amount of new plastic being produced.

Greener Packaging

The cardboard packaging used in our warehouse and shipping processes are not only totally recyclable, it is made of recycled material. We sometimes use air cushions as part of the shipping process, inside our boxes, to keep our products safe and are fully recyclable.

If you have any queries about our environment policy, please feel free to email us on [email protected], and we will be more than happy to answer your questions.

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